A few things to look for: If you're looking for a real estate sales representative to list your home, be wary of anyone who suggests they can get an unreasonably high sales price. They might use a high listing price to secure a contract, only to seek a lower price later, after little traffic is generated at the initial price level. Meanwhile, you've lost what can be the most critical time period in selling a home - the first weeks immediately after it's listed. Check on experience and productivity. As with most professions, experience pays in real estate. Experienced real estate representatives know the market and the marketing process. They'll have the best chance of quickly and smoothly helping you sell your home. The number of transactions he or she is handling yearly is going to give you an indication of how committed they are to the profession. Are they a part-timer just dabbling in real estate sales - or are they a full-time professional whose livelihood depends entirely on an ability to successfully and repeatedly close real estate transactions? Does the real estate sales representative know the market? Is he or she active in soliciting business? Are they part of a national network? This can be especially important if you're selling in one city in preparation of moving to another. Your real estate sales representative can refer you to a professional, compatible professional in your destination city - and keep in close contact with that person so both your selling and buying efforts are closely coordinated. Do they seem primarily interested in sharing expertise and market knowledge in an honest and straightforward manner or do they seem more interested in telling you what you want to hear. You need straightforward, reliable information - even if it's not necessarily flattering regarding the home you're selling. Does the real estate sales representative have any other special qualifications which could enhance their ability to sell your property quickly and profitably? Examples: extra training in negotiating accredited staging professional designation courses in construction and design experience in handling multiple offers knowledge of how septic systems and wells on country properties operate awareness of unique marketing applications for specific properties Selling in todays marketplace goes well beyond measuring tapes and a sign on your lawn. Choose your real estate professional wisely and you will not only reap the financial benefits but also gain a professional you can trust and rely on for many years to come.